I created three user personas to align with the company’s customer segments.
I redesigned HireAHelper’s blog to be more user friendly and modern
An in-depth study of the creation of a podcast app.
User testing is crucial to making sure the app is staying true to my user stories and is intuitive to use. Before I can begin the tests however, I need to create a test plan and script. This will make sure all my tests follow the same pattern, cover the same topics, and that I don’t
Now that I’ve created my wireframes and have a good understanding of the layout of my app, it’s important to develop a style guide. This will make sure all colors, fonts, and icons are consistent across the app. I originally started collecting my assets using Lingo. Then I made a more formal PDF as a
Wireframing is an excellent tool for making sure the layout and functionality of the app is in place before too much emphasis is placed on UI elements. This makes sure the structure of the app is in place so that the functionality isn’t eclipsed by the visual elements. To begin the process, I first started
User flows are a way of testing the site structure after the card sorting. While it’s tempting to go directly into wireframing, it’s important to make sure the sitemap is easy to navigate and that nothing is missing. For example, where exactly should the option to “connect account to Facebook” actually appear? On the Sign
Card sorting is an exercise where users sort tasks into groups. These are tasks the user would do while using the podcast app. This is helpful in developing the structure of the app while making sure the navigation and information is intuitive and understood by the user base. Card Sorting: Because the initial version of
User stories, wireframes, and visual design for Hire A Helper’s new MVP, informally called the Move Builder.
Now that I have an understanding of my user base, as well as a knowledge of what my users are looking for in a podcast app, it’s time to define the key features my MVP will include. Also, to help keep feature development focused, I will write out user stories. Key Features: Audio player (+/-
Personas and empathy maps are great tools to focus the functionality of a product to what the user actually wants while making sure user needs are at the forefront of all design decisions. Personas: Personas are a tool to keep product development focused and remind us who we’re actually building this app for. By putting
When creating a product, it’s important to find out what users actually want from your product and what products already exist in the market. As a podcast listener I already have a few pain points I’m aware of: Why is it so difficult to switch between episodes while I’m driving? Why is this “Unplayed” list
User experience design is quite an expansive topic. As a visual designer, I have mainly had dealings with the user interface and visual design aspects. However, there is so much more that goes into creating a product. It’s important to make sure the user’s needs are met at each step of the design process. Building a
Dr. Radulescu is a child psychiatrist located in Dumont, NJ. She wanted a welcoming website to help her reach and manage new clients. The emphasis for the design is minimal, welcoming, and neutral. I developed the site for WordPress, making it easy for her to manage and edit the site herself. Skills: Photoshop, WordPress, HTML5, CSS3
My best friend recently had to go gluten free. And we all know how difficult it is to give up something so engrained in our diets! So we decided to do a 30 day challenge together- she had to go gluten free, and I had to do a hand lettering project everyday. Not sure how
Hero Tribe is an EP of 8 bit-inspired electronic music my friend Rob put out. It’s absolutely brilliant and I listen to it way too frequently! The music is colorful, makes me bounce around a lot, and is super awesome. Hence the insp for the cover art. When Rob asked me to make something for
Ryan, founder of ILT, is a personal trainer that is always traveling. Wanting to share his skills with more people than just the ones in his current city, he wanted a website that can help him bring personal training online. I designed a bold, strong branding to compliment his personality as well as guide the
Around the start of spring I headed a Psyched for Spring campaign for Moja Gear. It was 4 weeks of giveaways and building psych for the coming climbing season. And, truth be told, I was super excited for winter to be over (as was the rest of Boston). So I loved making this! Inspiration came
Moja Gear is a startup based in San Luis Obispo, CA. They’re a web-based company bringing kickass content and awesome gear to rock climbers. I became their full time graphic designer and developer September 2014. Since joining, I have developed the identity for the company, designed and developed their website, created various graphics for the
Mass Musings is a lifestyle blog based in Boston. Kayte, the founder, is a kind, outgoing person who has excellent fashion sense. Originally hosted on Blogger and receiving 10k+ pageviews a month, the site was ready for a face-lift and to expand in functionality. I wanted to create a space for her to grow her
Courage in Collapse is a band based in Boston. Honestly, they’re my best friends and have been together under various names with different members for 7 years now. I’ve been designing for them for the last 3 years (since CIC became the permanent name). I designed their logo, album art, EP covers, facebook banners, merch,
L Hair Boutique is a salon located in Newton, MA. It’s a really beautiful, clean, welcoming place with lots of natural light and big mirrors. When asked to create their website, I wanted to capture the beauty and openness of the space. With a focus on imagery taken of the salon, as well as an